Beyond SEO.
Into the Dark.

2010 — Early Beginnings

At just 14, Daniel Lux, founder and CEO of Linxact, began exploring the world of SEO. What started as a fascination with computers and programming soon evolved into a deep technical passion for search engine optimization (SEO). Drawn by its complexity, Daniel specialized early in Black Hat SEO, mastering the art of staying ahead of evolving algorithms.

2015 — Early Black Hat Success

By 2015, Daniel had already built a strong foundation, running affiliate projects, experimenting with algorithm manipulation while still in high school. These projects laid the groundwork for his later breakthroughs with Linxact.

2017 — The Birth of Linxact

While studying Information Systems at the University of Münster, Daniel identified a critical gap in the SEO industry: competitors were concealing backlink structures, making real competitive analysis nearly impossible. This insight inspired the first concepts behind Linxact, a Software as a Service (SaaS) built to expose hidden networks and redefine competitor analysis in SEO.

2023 to Today — Linxact Expands

After earning his Master's in IT Management & Consulting from the University of Hamburg in 2022, Daniel now leads Linxact full-time. As Linxact evolved, demand for Daniel's expertise surged, particularly from iGaming and eCommerce sectors. Linxact became a powerhouse for aggressive SEO, helping clients dominate the SERPs for the most competitive markets, niches and keywords.

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